At first he was convinced that visitors to the Web site were eager for a more-engaged "lean-forward" experience, rather than the "lean back" experience of print.
Lean Back 2.0, explained Patel, describes the immersive experience of print and tablet readers, while Lean Forward 2.0 defines the desktop experience: more social and sharable.
One of the lessons from the bruising experience of print news organisations is that adapting to new consumer expectations driven by technology is more than a matter of rearranging the desks in the newsroom or adopting a "digital-first" slogan.
It seems an odd choice, to this non-millennial at least, since the long-form article and the lean-back experience of print (no messaging alerts or hyperlinks to distract) are natural partners.
What if there were a way to combine the best of both experiences, a marriage of print and digital that produced a feast of information in a beautiful, glossy format that you could access on any device?
The app allowed users to create digital magazines, which mimic the experience of a print publication, from updates on Facebook and Twitter.
All I can say, by way of reflecting on my participation in the prize, is how powerful I found this confluence of influence, ambition and collaboration in the experience of the print itself.
Michael Rosen & Dr Laura Wright discuss with linguist Professor Naomi Baron the quantifiable differences between the experience of reading print books and of reading eBooks, or onscreen.
Michael Rosen and Dr Laura Wright discuss with linguist Professor Naomi Baron the quantifiable differences between the experience of reading print books and reading eBooks.
At £100, too, 3Doodler may well be many people's first hands-on experience of 3D printing.
