The survey results, though unsurprising, represent the first attempt to document the hardship experienced by merchants in a wide swath of Lower Manhattan that includes TriBeCa as well as the area below Chambers Street.
"We give developers a technical canvas to build the experiences merchants and their customers have come to expect and ultimately, make visiting your local store the personal experience it was always meant to be".
Over all, most merchants experienced somewhat weaker sales than during the previous weekend, but not as bad as feared.
While the media bemoans our failing economy and the world's impending financial gloom is spoken about at every turn, this past weekend American merchants experienced a Black Friday like never before, complete with pepper-spray wielding shoppers and ridiculously long lines.
There is something very strange about experiencing "The Merchant of Venice" when you are somehow imaginatively implicated in the character and actions of its villain.
"Huckleberry Finn" would come with a warning for those who have experienced racism; "The Merchant of Venice" would have an anti-Semitism warning attached.
The company says this means that Lime&Tonic functions more like a vetted marketplace of premium experiences where merchants have access to a dashboard and can turn seasonal experiences on/off, and run special promotions, rather than a flash-sales site that requires a large sales force to continuously win over new merchants or offers.
She said she was aware of the difficulties other online merchants had experienced, as well as their increasing reliance on outside vendors for help.
When it was built 22 years ago, the mall replaced an old city courthouse, but its presence downtown has been blamed for the difficulties experienced by once-prosperous merchants outside the mall who struggled economically on the streets nearby.
Max Levchin, founder and CEO of Affirm, said that existing merchants have experienced a 30percentt increase in sales after using the company's platform to offer financing to customers.
