It demonstrates the company's goal to revolutionize the automotive retail experience with showrooms designed to invite customers to both purchase cars and learn about Tesla's advanced electric powertrain technology.
While IKEA does sell some products via its website, its focus remains on getting customers to come to its stores in person, where, presumably, the showroom experience (or shopping experience from hell, depending on your bandwidth for these things) will have them spending more money.
The showroom experience itself may still have value, as some customers will no doubt wish to see and test-drive prospective vehicles for themselves.
Recognizing the increasing role mobile is playing in retail, Minkoff decided to integrate the smartphone into the showroom experience.
Still, even more prestigious brands like Toyota 's Lexus division and Ford Motor 's Land Rover have had to rethink the showroom experience in order to stimulate sales.
In the case of both companies, a hotel room provides an excellent showroom experience in that it doesn't require any early set-up from the perspective of the guest.
While it does sell some products via its website, its focus remains on getting customers to come to its stores in person, where, presumably, the showroom experience will have them spending more money.
While it's true that over a million households now have access to VR headsets, Vroom will be opening popups at malls to let users who don't have access to the expensive technology experience the virtual showroom.
Faraday Future, the would-be Tesla rival facing well-documented challenges in terms of capitalization and efforts to bring its first production vehicle to market, has scrapped plans to construct an assembly facility and "experience center" (read: showroom) in Vallejo, California on Mare Island.
Mercedes is the poster child for positive experiences at the showroom, says Fran O'Hagan, founder of Pied Piper Consulting.
This could have an impact in the automotive world, since it makes it a lot easier to bring virtual showroom experiences to potential car buyers and automakers via ordinary consumer devices.
