My top five predictions for 2018 include CEO involvement in the customer experience strategy, personalization, the use of data and decisioning, the customer experience cloud, and all types of augmented reality experiences for customers.
Baseball is the perfected candidate for this kind of augmented reality experience for two reasons.
Cities are being imagined that challenge the permanence of building materials and their inertness, and we are likely to see a change in our experience of cities thanks to augmented realities – a new way of seeing via our smart phones and Google Glasses.
With these tools the viewer is guided through an augmented experience of the art with videos of the artists speaking about their work and artistic processes. .
DART: a toolkit for rapid design exploration of augmented reality experiences.
Last year, the company upped its game with its TIP store, chockfull of augmented reality experiences that let consumers try on makeup virtually.
Building on the tracking/motivation premise of something like RunKeeper or Nike Fuel Band, the idea behind GlassFit is to gamify running or other types of exercise by utilising the kinds of augmented reality experiences that are possible on Glass.
I am especially interested in theories and practice of augmented reality (AR) experience design for digital heritage and creative expression, and have worked on location-based urban AR projects in Durham, NC and Venice, Italy, among other places.
This week, the self-described, "nature/tech cult," Aujik, released the latest episode of their ongoing Polygon Graffiti project, a body of work-slash-virtual experience that operates through a form of augmented reality, allowing artists to insert digitally constructed sculptures into real-world spaces.
