Conwy Brewery's design-your-own-beer day (£350 for up to eight) and brewer experience days (£95pp, 01492 514 305, conwybrewery.co.uk) allow visitors to get involved in that production process.
But you can do more than just taste the stuff on London Fields Brewery's Craft Brewing Experience days.
The new Moorside Brewery in Kirkbymoorside runs brewing experience days, where visitors can design and make their own beer and labels.
Recently The Wellbeing Farm won a pitch to sell its Walking with Llamas experience through Red Letter Days (a company which offers experience days) giving the business national publicity.
He thinks brands are "more tuned into the fact that fathers are writing about parenting issues", adding that he has been asked to review anything from baby carriers to driving experience days.
"Going with a wider ranging programme like straight-up Avios will mean it's slightly easier to spend your points on a variety of rewards such as experience days and meals, not just flights," says Lee Thompson, head of product at Loyalive, a loyalty card storage app for your smartphone.
