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In each experiment, each subject has the physical experience activating one of the brain regions and another experience (e.g., emotional or temporal) activating the other brain region for the given metaphor.
Championing art in public places, CANVAS transforms landscapes into an interactive art experience, activating spaces and engaging with the city from concept to completion.
Because time increases focus on product experience, activating time (vs. money) augments one's personal connection with the product, thereby boosting attitudes and decisions.
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To get around this, Dr Beauregard has drawn on previous experiments he carried out with actors, which showed that remembering an intense emotional experience activates the same brain networks as actually having that experience.
The fMRI technology immediately noticed that players with only a few years of experience activated a diffuse set of brain areas, including areas involved in fear and anxiety.
Across both age groups, cognitive reappraisal activated prefrontal regions similar to those reported in prior studies of emotion regulation, while emotional experience activated the bilateral amygdala.
The finding that religious practice like praying or remembering a religious experience activated areas of the reward system 118, 119 fits with the hypothesis that positive feelings mediate the process of resilience.
As Pollack and colleagues pointed out, filling out an attachment questionnaire, i.e., directly being called on to remember partnership experience activates the inner working model and unconsciously regulates the access to this information [ 3].
Stress is currently an unavoidable condition in our daily experiences, activating physiological systems and disregulating the body homeostasis [ 7, 8].
Izquierdo and Netto showed that " a variety of behavioral experiences activate the β-END system, apparently as a result of novelty; that this activation is mediated by the septo-hippocampo-subicular system; and that this seems to play a role in regulation of the retrieval of learned behavior ……." [ 74].
New experiences activate the brain's reward system, flooding it with dopamine and norepinephrine.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com