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It is Iceland's most expensive programme ever, and it is seriously, toe-tinglingly, good.
And that is by no means the most expensive programme; Columbia, Tuck and Stanford are all costlier.
Attempts to kill it with herbicides have failed, meaning an expensive programme of biological control and digging the plants up is the only way forward.
This is a vast and expensive programme that is aimed first at the poorest communities, which have the greatest need for extra education and school meals.
"It was meant to be a very helpful thing for NHS staff and patients but instead has become this amazingly top-heavy, hideously expensive programme.
But with its whaling fleet in need of refurbishing and consumer interest in whale meat low, some observers said the court ruling might give the government the chance to abandon an expensive programme - and improve its international standing.
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We think that would mean worse, more expensive programmes".
But they should be forgiven for being confused.Politicians like to deride expensive programmes.
For a start, MBA candidates are beginning to question the return on investment of such expensive programmes.
Although the Tories have said they will cut some perks for the better-off, they have shied away from attacking expensive programmes such as universal child benefit.
Other expensive programmes could also be severely pruned again on the principle that it is better for citizens to exercise their own purchasing power, not have governments do it for them.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com