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Although a firm's customers may not notice the odd price rise slipped in here and there, they will eventually notice if their overall bill starts to swell: Tesco, Britain's biggest grocer, is now having to offer expensive discounts to win back a damaged reputation for value.And sticking to a pricing strategy takes guts.
Household items such as cleansers, paper towels, toilet paper, cosmetics, toothpaste, contact lens cleaner (to name a few) are often less expensive at discount stores like Wal-Mart or Target.
There are many newer, pocket-sized LED flashlights on the market that are less expensive (check discount), more durable (no bulbs to burn out or break), and produce more light per set of batteries.
Analysts said Amazon.com met its sales estimates partly through expensive promotional discounts like free shipping.
Though it was expensive (a discounted $95 a person for Ivey House guests) I knew we would also receive an informative lecture in flora and fauna from our guide, as well as protection.
The more expensive a discounted item was, the greater weight it was given when reaching a total average across all products that were marked down.
Andrew Wolf, a longtime grocery industry analyst at BB&T Capital Markets in Richmond, Va., said the perception of high price, even if untrue, "is very powerful," and can hurt the reputation of grocery chains, as it did in the late 1990's with Hannaford Brothers in Richmond, which was viewed, inaccurately he said, as more expensive than its discount rival, Food Lion.
Full-service brokers will be quite a bit more expensive than a discount broker, but many offer significant benefits.
Fixed-rate deals tend to be more expensive than other discounted or variable rates.
While prime-time (winter) rates can be expensive, off-season discounts can make the Cliff Lodge good value.
Putting something together yourself at the last minute is tricky, as the low-cost carriers' flights will generally be expensive and rarely discounted.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com