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"A planned reduction in rate base might just mean they are cleaning their closets of expensive circulation," said Alan Jurmain, executive director of media services of Lowe & Partners Worldwide, an ad agency.
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Even though The Economist is relatively expensive, its circulation has increased sharply in the last four years.
He preferred a limited circulation (with expensive ads) to a mass audience.
They are expensive to produce and circulation is falling drastically, resulting in a panic in the industry.
It becomes more expensive if the lost circulation is on an offshore rig than on an onshore rig.
Here's the trouble: upgrading cards (there are over 1 billion in circulation in America) is expensive.
But those filters are often 5 to 10 times as expensive and require more powerful air-circulation systems, and so are not used in many buildings.
Despite heroic (and expensive) efforts to keep up the numbers, circulation has fallen relentlessly.
The News is also caught up in a potentially expensive arbitration dispute with its drivers, and its circulation has declined.
But the steps The Post took to bolster circulation, notably the price cut, were expensive, and its losses mounted.
Expensive buy-ups of film star memoirs boosted circulations and the more revealing the better.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com