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Many observers have puzzled over Facebook's viability as it swelled in size, wondering how the firm could monetize its enormous, and expensive, audience.
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The older, more expensive audiences always have higher ROI".
Theatrical openings are crushingly expensive, the audience is wary, critics can turn themselves blue in the face pushing films from Iran or China, but the audience sometimes just doesn't want to go.
Members of Mr. Luhrmann's management team said he then approached other studios but got one no after another: too expensive; mainstream audiences would not be interested; his last movie, "Australia," was a disappointment.
But movies this expensive need intense audience support; in the Twitter and Facebook age, films can fall off a cliff almost overnight if early attendees don't like what they see.
Airtime on television is so expensive and its audience has become so fragmented that "advertisers are looking for places to generate high reach with comparatively low cost, says media consultant Jack Myers.
And they do create a particular worldview, far removed from the less-expensive reality many audience members choose.
Ticket prices are more expensive and the audiences are generally a bit older here [in New York] because they've got more money.
As part of an expensive marketing gimmick, audiences at the time were provided with their own masks, complete with anaglyphic 3D lenses that allowed viewers to experience his dizzying hallucinations.
Even the most expensive tickets mean each audience is paying approximately 65p to each person on stage for the evening.
However, because the perception is that local – and by local I mean a general U.S. or European audience – is expensive, this quality problem is endlessly repeated.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com