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Apply that definition to the service industry today and it begs the question: Since when did it become an expected reciprocation from the customer for someone who should be providing a certain level of service as part of their job?
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Burning Man has a gift economy, so you give things without expecting reciprocation.
Alan, Washington Call me the Ghost of Christmas Crazy, but I think your old pal wants to lend a hand, and doesn't expect reciprocation this year.
Thus for EO Wilson, a "soft-core altruist" expects reciprocation from either society or family; his byzantine calculations are characterised by "lying, pretence and deceit, including self-deceit, because the actor is more convincing who believes that his performance is real".
But implicit in these acts is a reward, either because the receiver is a close relative or because the giver expects reciprocation in the future.
Indeed, not expecting reciprocation is a large part of the success of giving because your giving then becomes unconditional.
This is expected when reciprocation is high at high competitiveness.
He remained attracted to her, but didn't anticipate reciprocation.
Guanxi is a mutual process; any advances you make through guanxi will likely require reciprocation.
Especially don't take your nearest and dearest for granted, they may grow up thinking gratitude is only for strangers and that love is expressed by ignoring their closest loved ones or expecting kindness without reciprocation.
As expected in case of strong reciprocation, cyclic and transitive triadic forms are nearly absent.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com