This estimated drop doubled from what the company expected just last month, when it said it expected device volumes to fall by 5% in 2009.
"Customers expect devices in today's market to offer core experiences like music services," said Mr. Porter of Microsoft, adding that Windows users would be able to easily reach other music services through the app store.
But over time, expect devices that will make us better athletes and soldiers, or even improve our complexions.
"We are very happy with the progress of Google Chrome OS and expect devices will be available later this year.
My daughter is growing up in a world in which she expects devices like this to respond to her voice commands and immediately call someone or do whatever else she tells them to do.
More specifically, the company has a division named Lab 126 that is in charge of these hardware projects — and we can probably expect devices meant to facilitate Amazon music and movie purchases (and rentals) next.
Bodin expects device management to get even more complex in the coming years, but perhaps less restrictive, too.
How would you answer to your shareholders?" Expecting device makers "to do otherwise is like asking, 'Couldn't Apple just charge $50 for an iPhone?' because that's what it costs to make them".
Consequently, we expect device D to convey more information.
It is expected that device-to-device uniformity can further be improved under a better facility.
