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Wall Street showed resilience as Apple slumped a day after it introduced new iPhone models that disappointed investors who had expected cheaper versions or a new product line.
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Borrowers, however, will expect cheaper loans.
Just don't expect cheaper seats for Lady Gaga, the Strokes or the Yankees.
Analysts expect cheaper rivals to come onto the market as soon as next year.
Deflation raises the burden of debt and causes consumers to stop spending, because they expect cheaper prices.
"The dollar has lost against the euro, and the market is expecting cheaper prices for the 2002 vintage.
Even more, fabric and textile buyers from America and Europe have come to expect cheaper prices, every year.
The level of interest rates that will be offered has yet to emerge, but banks have indicated that would-be buyers should not expect cheaper mortgages.
The bottom line, once again, is supply and demand: More than ever, people want – indeed, feel empowered to expect – cheaper, smarter, safer, and more efficient tools to live a more self-directed life.
But some had been expecting cheaper fuel to nudge inflation down to -0.1% or even -0.2%, marking a return to the negative territory hit in April this year when prices fell for the first time in more than 50 years.
Some economists expect cheaper oil to boost consumers' purchasing power and buoy the global economy, but the more-than-50% plunge in oil prices since June has also raised deflationary fears.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com