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And they expect a seamless experience from all of these entry points.
Gonzalez: More and more consumers expect a seamless experience regardless of what channel they are interacting on.
"Consumers expect a seamless experience across every interaction with a brand," said Scott Dorsey, ExactTarget co-founder and CEO, in a statement.
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But perhaps Comet's biggest crime was failing to keep up with consumers who expect a seamless shopping experience whether browsing in a store or online, said Saunders.
Consumers expect a seamless shopping experience, with the ability to interact with brands and conveniently buy products and services easily through a variety of channels.
They expect a seamless mobile experience whether they are banking with a global bank or their local credit union.
Millennials and Gen Z (consumers aged 17-35) are more likely to shop via mobile sites and expect a seamless mobile experience.
Because movable users expect a seamless connectivity experience when switching among transmitters (i.e., VLC access points) in the VLC system, fast link switching operations must be supported by the networks.
Today's consumers expect a seamless, fast and free omnichannel shopping experience.
Expect a seamless, wide-ranging set, effortlessly catering to the whims of the crowd.
They require a single-digit millisecond response time to deliver a seamless experience.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com