There's been a huge expansion in the number of apprenticeships.
A huge expansion in the number of branches would help, but might not be profitable.
The second asks whether the expansion in the number of topics covered by the paper has increased its value.
As he points out, there has been a massive expansion in the number of TV channels, meaning the "linear competition" is much greater.
However, in his autumn statement, George Osborne pledged to fund an unlimited expansion in the number of people entering higher education.
That interest has produced a potential audience for professional women's teams and an expansion in the number of women seeking careers in sports.
Since the Radio Authority replaced the Independent Broadcasting Authority in 1991, it has overseen a huge expansion in the number of FM licences.
Certainly in the past five years there has been a rapid expansion in the number of people cycling to work, for pleasure or just to keep fit.
Over the first decade of this century, there was a huge expansion in the number of lap-dancing clubs, until licensing laws were tightened in 2010.
The paper describes this as "a major expansion in the number of glaciers producing glacial earthquakes and the geographic range of those glaciers".
Most simply, perhaps, it is a radical expansion in the number of people who care about food, in the ways they care about it and in the available consumer expressions of that concern.
