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But as Apple expands its share of the PC market it currently holds 12 percent of the PC market in the United States, up from a fraction of that only a few years ago antivirus companies claim hackers are turning their attention to Mac users.
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It said it hoped to expand its share to 30percentt in 2002.
E. I. du Pont de Nemours & Company said yesterday that it was expanding its share repurchase program by $1.8 billion.
The chip maker Texas Instruments said yesterday that it had expanded its share buyback program by $5 billion, or about 10percentt of its market capitalization, sending shares up.
In the last three years it has expanded its share of a growing market, propelled by the needs of clients like Google's YouTube and Microsoft's Xbox Live videogame service.
The company, whose agencies include JWT and Young & Rubicam, also said it was considering expanding its share buyback program.
G.M. has said it intends to expand its share of the Asian market to more than 20percentt by 2010 from 18.4percentt in 1999.
If Apple does agree to expand its share repurchase program, it could increase pressure on other cash-rich technology companies to do the same.
But as it tries to expand its share of the corporate market, business customers will demand to be well briefed regarding Apple's intentions and its product road maps.
In absolute terms, any shrinkage is likely to hit hardest at Goldman, the market leader in FICC, unless it can continue to expand its share beyond the current 14% level.Banks face other headwinds.
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