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The essential characteristic of enduringly profitable smaller businesses is not that they have a rapidly expanding customer base; it's that they have recurring customers.
The former effect is defined as the benefit that users receive when a new subscriber joins the network (an expanded customer base can now be reached).
The incumbent tends to be at a disadvantage, since it often lacks the production capacity or marketing reach to serve a rapidly expanding customer base.
Greygory and Felix don't know why "open" haircutting is so rare, but their rapidly expanding customer base speaks for itself.
They produce new revenue sources and an expanded customer base.
Autonomy has only 120 employees and tiny revenues ($27 million last year)–but an expanding customer base.
New mobile money services and loyalty programs have added 5 million to its expanding customer base.
This is a big deal for Microsoft given Salesforce's quickly expanding customer base.
A brand can do well selling small amounts of hard-to-find products to an expanding customer base.
Marketers will be able to gather more consumer data from these increasingly dominant search options, leading to better customer experience and expanded customer base.
Today's launch of a more affordable plan is a move to bring HireArt's services to an expanded customer base.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com