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For big pharma, however, an expanding amount of data explains their fears.
And while there's an ever-expanding amount of content found on each TV network's respective Web sites, the audience for such content, while growing, remains too small to be compelling.
Vary the types of vegetables for interest and an expanded amount of nutrients.
The company says that it will also be expanding the amount of content and functionality available.
While this new service offering succeeds in expanding the amount of content generally available to mobile subscribers, the vast majority of this "new" content is actually irrelevant to mobile users.
The effects of Yahoo's efforts have only recently started to pop up in its major apps — thanks to some of its search acquisitions, Flickr's search function now has the ability to recognize objects in photos and add tags without any user input, greatly expanding the amount of content that's searchable on the network.
And last week, AOL expanded the amount of content against which it can sell online ads even further with the news that it would be releasing 15 new original video programs, created in a factual, unscripted format that fits with the rest of AOL's newsy portfolio.
That will include expanding to new countries, as well as expanding the amount of original content that is available to its subscribers.
For VEVO, the effort to increase monetization comes as it's expanding the amount of exclusive content available on its digital properties, as well as the number of places where people can view its music videos.
The fundraising, which seed funding from Atomico last year, will be used expand with an emphasis on increasing the amount of content on the platform.
It's also a ridiculous amount of content.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com