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Chen has previously said that more than 80% of BlackBerry's existing user base is enterprise customers.
When launching Acrobat, for instance, Adobe marketed to its existing user base for PostScript printing products.
Microsoft has come up with something even more distinctive with Windows Phone, perhaps because it didn't need to worry about providing continuity to an existing user base.
Faces has an existing user base of 400,000 users.
SoFi had previously made its wealth-management product available in a limited capacity to its existing user base.
There's also the more obvious benefit of an existing user base.
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Purchases like these give Yelp a potentially quick way of building up its inventory in specific countries, and also acquiring existing user bases.
Other Asian messengers are eyeing new markets too, and have large existing user bases to pull new users toward them.
These factors may allow our competitors to derive greater revenue and profits from their existing user bases, attract and retain new qualified drivers and new riders at lower costs or respond more quickly to new and emerging technologies and trends.
The Canadian manufacturer has been through some tough times trying to adapt to the modern smartphone world, and is pursuing a boutique strategy of appealing to its existing user based.
The company is also able to leverage the existing user bases of its partners, like the 24 million at TerraCycle, which significantly helps write off user acquisition cost.
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