Instead, it's designed to remind existing players of the thrill of success, to get them picking up their phone or logging on to Facebook for "just five minutes".
Only this is exactly it, in the hinterland between dweeby teenage-dom and the post-18 binge, clubbing is thrilling just by existing.
"We're thrilled to offer our existing customers a new way to enjoy the VUDU service and to bring VUDU to a whole new community of movie watchers.
You'll still be able to play existing DVDs, but they may look less thrilling once the smoke clears on two incompatible standards for high-definition DVDs jockeying to ship consumer-level models next year.
It wasn't the wholesome, relatable content I'd once adored, but existing in Caroline Calloway's bubble, even peripherally, was a thrill.
Mike Jones, chief executive of MySpace, said he was "thrilled" at the collaboration, which builds on a users' existing Facebook profile to recommend similar interests on its own.
He said he was thrilled to have access to big-screen TVs through AXS, complementing the existing streams for phones and computers.
David Rutenberg, general manager of UberEATS Seattle, said, "Seattle has a vibrant food community, and we're thrilled to be able to help some of the best restaurants here connect with new and existing customers in a totally new way.
Existing home sales rise.
