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One reason has to do with the existing popularity of the big three.
Proximity to London and the existing popularity of a university among home applicants, are also significant predictors of university applications.
The label will concentrate on artists who have already built followings, to capitalize on their existing popularity and avoid the risk of trying to break in new acts.
Though this list includes some of the best ashrams, retreats and shalas India has to offer, there are three notable omissions: BKS Iyengar's school in Pune, Pattabhi Jois's in Mysore, and the pan-Indian Sivananda Centre, excluded on account of their existing popularity and fame.
But Huawei is looking to continue growing in developing markets in South East Asia and Africa, while retaining and growing its existing popularity in Europe.
Just as the Audiogalaxy acquisition played to Dropbox's existing popularity as a place to store music, this, too, could give Dropbox a chance to expand how its users make use of photos stored in Dropbox's cloud — already a popular use of the service.
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To make the kind of big movie that is the bread and butter of mainline Hollywood, the industry can build awareness through blunt-force marketing, which can be heinously expensive, or work with the existing awareness and popularity of something that people love already: a play, a book, a television show or, as with "Pirates of the Caribbean," a theme-park ride.
"Despite their enormous potential and popularity, existing end-system co-operative schemes may suffer from a number of inefficiencies which decrease their overall performance," the report says.
Consistent with existing work on video popularity, we find that long trending times within one nation do not necessarily translate to reaching a wide global audience.
Despite its popularity among existing users, who love its signature cash-back rebates, the Discover card has always been widely perceived as lackluster.
The church was "an institution, based on values and existing independently of the popularity of those values", not an organisation that could be remodelled and relaunched.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com