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"The most effective advertising is that which takes an existing perception and leverages it.
It stuck, in part, because it resonated with an existing perception that the police were backward in their use of technology.
Such awareness can best be maintained by a public-information programme designed around a population's existing perception of landslides.
This contribution proposes the present day picture of dendrimers as a transition from a non-compact sphere to a dense space filling hyperbolic topology, which contradicts the existing perception of a dendrimer with a dense core and open periphery.
While securitisation helped to actively reproduce the existing (perception of) hegemonic relations in this case, the relationship between securitisation and hegemony is context-dependent, and both hegemon and non-hegemon can use a securitisation strategy to their advantage.
What these stories share is a simple and clear narrative that captures the public imagination by tapping into some larger fear or existing perception — "a proxy for a bigger concern," in the words of Ed Gillespie, former counselor to Mr. Bush.
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"In using new technologies as a tool, I am questioning existing perceptions of craft".
Such sentiments reinforced existing perceptions that Scots law bore the stamp of entrenched feudalism and authoritarian heavyhandedness.
"It leverages existing perceptions and it's powerful because it's deeply troubling," said Steve McMahon, whose firm produced the spots.
"It will just reinforce existing perceptions but won't impact people who are attracted to her message," Smith predicted.
When it comes to Donald Trump, the cake is baked, and almost everything that happens – negative or positive – only serves to reinforce existing perceptions of the candidates.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com