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It also means improving the existing offering.
It is also starting to license course materials to universities that want to beef up their existing offering.
In the meantime, there's plenty more money to be made with Facebook's existing offering, particularly as the company commercialises properties that have been hitherto ad-free.
"We feel there's a population density there, there's affluence and a market opportunity that wasn't being filled by our existing offering," she said.
Which often, as on a menu, translates simplistically to a lump of something fancy plopped on top of an existing offering, as opposed to tinkering about with the guts or really changing anything.
Most only seem able to optimize their existing offering.
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What to ask to move forward while keeping your existing offerings alive.
Catch-VMS is a Vessel Monitoring System with increased fidelity over existing offerings.
3. Informationalize: Outfit existing offerings to enable them to create and deliver useful data.
Is this a completely new idea, or is there an opportunity for collaboration with already existing offerings?
These innovation paradoxes involve tensions between today and tomorrow, existing offerings and new ones, stability and change.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com