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"If you can serve the poor profitably, you can disrupt existing markets".
First of all, actually existing markets are unsurprisingly, and often hilariously, divorced from their theoretical underpinnings.
But circulation will stay the same because distribution in existing markets will be lowered.
The creators of the market envision other trappings of existing markets like derivatives.
But there are strategically justifiable targets with existing markets (Fastweb, ONO, 3Italia, Yoigo).
The bigger question is whether these companies can grow beyond their existing markets.
For years, manufacturers of religious games have tapped into existing markets by spinning off from favorite secular games.
Bill Ruprecht, the president and chief executive of Sotheby's, said the firm wanted to expand beyond its existing markets.
Even Apple's existing markets – primarily, phones and tablets – are still only in the earliest stages of evolution.
Still, Russian output is growing, and companies need new markets since demand is stagnant in their existing markets in Europe.
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"But what I'm seeing is a brand with high overlap with pre-existing markets that hasn't grown sales over the past three years".
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