Some start-ups, like CardStar and CardBank, store existing loyalty cards on cellphones with scannable barcodes.
With a StatementRewards-enabled loyalty card, users can unify their existing loyalty systems into a multi-merchant deal.
To date, more than five million users have downloaded the free Key Ring app to scan and store existing loyalty cards.
V-CRM provides a way for customers to set up profiles, usually tied to the hotel's existing loyalty program via their social network login.
It will also mean that PayPal will be able to integrate with retailers' existing loyalty and gift cards — two more important pieces of the puzzle that stores are using to keep their customers close.
That number will probably be lower in physical stores, but he argued that, unlike existing loyalty and rewards programs, 500friends can help those retailers reach people who aren't regular customers already.
The idea behind Cardify, a contestant in the TC Disrupt Startup Battlefield, is this: the need to identify and engage customers is a priority for all businesses, but existing loyalty solutions are not delivering the goods.
Today, it's launching the Main Street Marketing Manager, which includes the existing loyalty tools as well as more detailed analytics and a way to launch campaigns that target lapsed customers.
Simply put, the existing loyalty program was too generous.
It is also an ideal tool to seamlessly integrate into an existing loyalty program, saving customers the hassle of carrying all those other plastic cards while delivering continually updated reminders, point balances, and exclusive offers.
People often explain the relative absence of democracy in the Middle East by arguing that the carving up of the region into territories bears no relation to the pre-existing loyalties of the people.
