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Best practitioners aim not just to improve the existing journey but to expand it.
Existing journey planners and route recommenders mainly focus on calculating the shortest path with minimum distance or travel time.
And they prototype new services and analyze the results, aiming not just to improve the existing journey but to expand it, adding useful steps or features.
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Still, firms have largely been reactive, improving the efficiency of existing journeys or identifying and fixing pain points in them.
While the best journey product managers work in this way to continually refine existing journeys, they're also looking at the bigger picture, introducing larger-scale innovations that extend the journey and increase its value and stickiness.
The research team will review and update or adapt the partners' existing patient journey tools 22 for application in the acute, aged care and general practice settings.
The maximum distance chosen for journeys on foot was 1.5 km, which is the average for existing walking journeys in the Madrid CBD (CRTM [23]).
Digital initiatives should complement existing customer journeys.
It's just as frustrating an experience for managers, particularly customer service managers, who keep finding that they don't have important information about the prospective and existing customer journeys at their fingertips.
The historical background of the city of Seattle is crucial to understanding what made this region desirable in the eyes of major-league executives as several existing clubs journeyed to new homes and four expansion teams were created in the early 1960s.
So it's not really that much of a faff to make this journey with existing London public transport options.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com