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Johnson & Johnson has run into trouble with some of its existing device businesses.
Therefore, existing device design guidelines and models can still be used with minor modifications.
Because most new products are simply an improvement on an existing device, they say, there is rarely need for a full review.
Someone replacing an old basic phone is likely to pay less than the price of their existing device for something much more capable.
And CD-ROMs were a clunky adaptation to an existing device, not a next-gen device built to make reading a deeper pleasure.
Bezos also introduced a slightly updated version of the entry-level Kindle, which at $69 is $10 cheaper than the existing device.
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Instead, he imagines it invisibly improving the efficiency and effectiveness of existing devices.
It is harder to make existing devices safe and, in particular, the PC.
Still, for existing devices, Radcliffe thinks the shield could offer an interim solution.
Developers with ideas for how to improve existing devices can't distribute applications for them.
In the meantime, Palm and other manufacturers are relying on kits that add Bluetooth to existing devices.
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