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And because the jobs-based market understanding has been expanded from an initial focus on existing customer groups, the resulting jobs-based market map lends itself naturally to creating new brand extensions and other offerings that fit neatly within the portfolio's overall unifying theme.
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Steve's existing product management and marketing teams and Lisa's existing Customer and Content Solutions team have become part of key groups in the new APG organization.
They're learning about the deal from an existing customer who's endorsing the merchant.
Others have forecast that existing customer inertia will prevail.
Our best way of selling is to introduce a prospect to an existing customer and have that existing customer sing our praises.
According to Lindgreen et al. [26], attracting a new customer is ten times more expensive than keeping an existing customer.
Call Netflix as an existing customer.
Ask for deposit payments against existing customer orders.
But I am furious that a supposed ethical banking and insurance group treat their existing customers in this way".
Thorpe adds that at the moment existing customers who hold a current account with the group will always be able to "pay less" for a mortgage than borrowers who don't.
Existing customers offer the equivalent of a perpetual focus group, which can provide invaluable insight into how to improve your offerings.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com