In other words, brands do not exist in the physical, tangible sense.
Dark supply chains do not singularly exist in the virtual world, where they are conflated with cyber risk, they also affect physical security, tangible assets and general operations.
Regrettably, the good intentions and global commitments expressed at meetings such as this have so far had no tangible impact on improving the living conditions of the millions of hungry and poor that still exist in the world.
While product design exists in the realm of tangible objects, service design deals with the intangible and the conceptual: advice, music and maps at our fingertips.
Not least, ten months after Obama's formal promulgation of the new, 'smarter' strategy not a single Taliban foot soldier has been recruited by the much vaunted 'reintegration program.' The program, Richard Holbrooke admits, simply does not exist in any tangible form.
Platinum didn't bother printing any of its comics, in fact, until late last year, when "Cowboys & Aliens" became its first property to exist in tangible, paper-and-ink form.
The installation takes something that only exists in the digital realm and makes it tangible.
With iCloud, Apple is transforming the cloud from an almost tangible place that you visit to find your stuff, to a place that only exists in the background.
The hitch is that Jameson Rook is real, at least in the sense that a character with that name exists in two tangible, best-selling books -- "Heat Wave" and "Naked Heat" -- that are attributed to the author Richard Castle.
The book, which now exists in tangible form ($200 for the hardcover), is translated line-for-line from English to Emoji.
