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This is one of the harder exercises: it just isn't easy to stare at a stranger for 15 full minutes and control yourself enough to not burst out laughing.
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Dr. Montain says the heart beats faster and faster, trying to get blood to the skin, for cooling, and to the muscles for exercising, until it just can't keep up.
Compared to overseas settings, they are very rich with the support systems, the community centres have their own swimming pools, fitness gyms you know, but it's not the physiotherapist who conducts the exercise, it's just a qualified fitness training instructor.
Sometimes it wasn't even physical exercise – it was just normal, everyday activity.
I don't feel it's any kind of exercise, it's just your body ageing; you cannot do what you did when you were younger.
But retaining influence, and exercising it, could be just as problematic.
Lots of people do it for the exercise, and lots do it just to tag along with their friends.
However, for Google, that wasn't the main point of the exercise: it didn't just want to increase sales; it was out to shape perceptions.
Is the piece supposed to be funny, or is it just an exercise demonstrating how to annoy an audience?
Is it just another exercise in self-indulgent moral preening to be followed by a cocktail reception?
I revere my right to speak freely -- I am exercising it now -- but I am just as grateful for the sensible context in which it resides.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com