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They went through a branding exercise, writing down words that defined the band (loose, alive, genuine, deliberate) and molding the restaurant's identity around them.
This letter, which contained some distinctly unflattering characterisations of Chomsky's journalism in general, was leaked, and Berlin had to embark on a damage-limitation exercise, writing to Chomsky (with whom he had hitherto had friendly relations) to insist that the leak gave a "highly misleading and hostile account" of what Berlin had actually written.
Equivalent costs for MCDEM (as exercise writing management team, as well as in response) would be in the range of 1 1.75 full time equivalent (FTE) staff members for 12 months of exercise preparation, escalating to 3FTE for the last 3 to 4 months and then full team engagement in the exercise play itself.
Instead, it's Buxton and Ratcliffe taking on a writing exercise – writing a rock song.
While meditation has been helpful for me, other ways to stave off the anger without reaching for the bottle are exercise, writing and talking to a friend.
Also, it's a good exercise: Writing new things could help unearth an idea!
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"The US government says, 'It's just a training exercise'," wrote Norris, 75.
Eventually the novel will simply be an academic exercise, written by academics to be used in classrooms in order to test the ingenuity of students.
Consider The Clock House, which takes the form of a "what I did on my holidays" exercise written by a schoolboy.
The sub-Altman form finally hit rock bottom last year with Third Person, an unbearable navel-gazing exercise written and directed by Paul Haggis.
Following the more philosophical Declaration of Independence, the Bill of Rights was a practical exercise written to address directly the specific injustices of rule by royal decree.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com