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Mahjoub's alter ego was a conscious rebranding exercise, rather than a distancing technique.
"It becomes an imaginative exercise rather than a factual research exercise.
And the ruling was based on mostly "a thought exercise" rather than relevant legal precedent.
We would have a blame-sharing exercise rather than solving the problem.
He used drawing as a cool-down exercise rather than a warm-up.
As for the much-vaunted "northern powerhouse", it was always a branding exercise rather than anything serious.
For now at least, most gym bikes and treadmills are geared towards general aerobic exercise, rather than sprint training.
The industry-wide no-platforming appears to be a herd-like PR exercise rather than a regulatory one.
It was a complete cover-your-arse exercise, rather than having to do anything with the actual client," he said.
They frame listening as a descriptive exercise rather than the high-potential strategic project it should become.
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It makes the adult offspring feel greater responsibility which they often cannot exercise rather than giving them reassurance.
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