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But the topic is of particular interest to business executives, who must frequently make decisions.
The very executives who must achieve the goal realize that they can't.
But forcing strategic planning into an annual cycle risks making it irrelevant to executives, who must make many important decisions throughout the year.
Accounts will keep changing agencies "as long as C.E.O.'s are being held accountable virtually quarterly by the stock market," he added, referring to top executives who must produce earnings gains or watch their companies' share prices plummet.
The pressure comes from different quarters: chief executives who must please higher-ups, who have their own ideas about what is fashionable; editors who have confirmed tastes or seek to influence, though editors complain they don't have the kind of freedom their counterparts did 30 or 40 years ago.
Corporate executives who must report sales like the anonymity of the loans.
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It says most have returned.This marks a stunning about-turn for John Mack, Morgan's chief executive, who must feel a bit like the Grand Old Duke of York.
But the first step lies with the individual executive, who must acknowledge the limits of traditional product-centric growth, rethink the nature of demand, and then creatively identify and manage previously underutilized assets to profitably satisfy customers' needs.
Then there is the Chattanooga, Tenn., business executive who must live with this: His motion-detector car alarm went off, three separate times, out there in the broiling sun.
Directed by Menahem Golan, the Cannon Films executive who must himself be somewhat mindful of "Rambo" (Mr. Golan also directed "The Delta Force," with Chuck Norris as more of a nice-guy vigilante), "Over the Top" is a film whose subtext is much more interesting than its surface.
With all this noise from the analysts, pundits, and consultants, we haven't heard much from the enterprise practitioner – the IT or digital executive who must place a large bet on Bimodal IT.
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