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Ms. Couric has presided over the entire six-year run of dominance, a dominance that has made "Today," in the words of another senior NBC executive, "the most important asset in the company, more important than CNBC or anything else".
But Mr. Donahue's month-old show was clearly at the heart of the new strategy, and it received, according to one MSNBC executive, the most promotion the channel has ever devoted to any program.
To hear the prime minister rattle through the list of powers which have made the British executive the most overmighty in the democratic world, and then declare that such excessively centralised control has "no place in a modern democracy", was almost too much.
It is, boasts Sidhartha Lal, the company's young and casually dressed chief executive, "the most profitable automotive business in the world".
He belongs to a 10-member council that advises Macau's chief executive, the most powerful local administrator.
From 2003 to 2007, Merrill Lynch & Co. paid its chief executive the most, with Stanley O'Neal taking in $172 million and John Thain getting $86 million.
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Iraq has been, according to some executives, the most expensive war ever for TV news organizations.
He was notorious for having told a group of executives, "The most important financial innovation that I have seen in the past twenty years is the automatic teller machine".
Jonathan Bowles, an author of the report, said that in interviews with dozens of business owners and executives, the most common concerns revolved around attracting and retaining talent and nurturing innovation.
They will reveal to advertisers and media executives the most effective ways to utilize the mobile marketing platform.
Not only is he, among all media executives, the most technically disinclined (actually, totally illiterate), but his company, of all the big media enterprise, is the most technically backward and maladroit.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com