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Now, the brand's top executive saloon is going green from cradle to grave.
There are few less edifying sights than ad' men trying to be funny, although the French trying to build an executive saloon run it a close second.
Monday's show, in comparing the merits of different executive saloon cars, alluded to the racist term for Gypsies and Travellers: "pikey".
I drive an executive saloon, I take several foreign holidays a year, I have a four-figure endorsement deal with Norfolk's leading manufacturer of non-recyclable cat litters.
Hybrid vehicles are all the rage: the coupe which is, in fact, a people carrier if you put the seats down and lift the roof up; the hatchback with off-road capability and a pen for sheep; the executive saloon which doubles as a snow-plough - they're all out there somewhere or doubtless soon will be.
Though the spring rates have been increased to "improve driver engagement", McLaren says there's no loss of comfort, promising the ride of an "executive saloon".
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Still, people buy executive saloons for reasons other than ultimate on-road thrills.
White-shirted motorists turned to stare as they sped by in executive saloons.
When it comes to executive saloons, Audi has got it nailed with the latest version of the evergreen A4.
But, thinking positively, maybe it's therapeutic: a sort of cheap and cheerful version of the back-massaging devices offered in high-end executive saloons.
We venture on to some of the centre's eight-lane highways and a take slightly hairy ride along a section of the inaptly named Garden Ring, sticking tight to the right-hand side as executive saloons and large 4x4s stream past.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com