The phrase "executive reputation" is correct and usable in written English
It can be used when discussing the perception or standing of an executive or leader within a company or industry.
Example: "The company's success is largely attributed to the strong executive reputation of its CEO, who is known for innovative leadership."
Alternatives: "leadership reputation" or "managerial reputation."
Richard Parsons, the new face at AOL Time Warner, has pledged to "underpromise and overdeliver".Burson-Marsteller, a public-relations company, tracks chief executives' reputations, an intangible corporate asset which was said, at the height of the 1990s boom, to explain a large part of a company's stockmarket price.
Other incentives, like cash pay and an executive's reputation, may be as strong as stock in motivating executives.
Research by her company found that 85% of financial analysts claimed to buy shares because of the chief executive's reputation.
Fired for gross misconduct and still under the shadow of financial misdeeds, the former chief executive's reputation is in shreds.
Martin Crawford, the chief executive, says reputation is crucial in this market segment.The two largest providers offshore may each have 10% of the global market, estimates Jason Sharman, an Australian professor who studies the industry.
A few years ago, says Burson-Marsteller's Leslie Gaines-Ross, the most important ingredients of a chief executive's reputation were reckoned to be "brand-name status, a track record and visibility".
Maintaining a positive online profile should be a paramount concern for Zynga, especially since Chief Executive Mark Pincus' reputation in the media is often negative; Zynga's recent profile in the San Francisco alternative paper SF Weekly cast Pincus as a "Farmvillian" (riffing on a turn of the phrase from Zynga's popular "FarmVille" game).
If harassment does become a concern, boards are typically more focused on how to protect an executive's reputation.
A group of hackers self-identifying as the Guardians of Peace sent the contents of Pascal's inbox to the media in December, and many outlets proceeded to publish email exchanges that proved damaging to the executive's reputation. .
A recent survey by Boston College's Center for Corporate Citizenship and the Hitachi Foundation found that 70% of senior executives considered reputation the No. 1 driver behind their companies' corporate citizenship efforts.
