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But as any Madison Avenue executive knows, the labeling is as important as the product.
Every business executive knows the importance of innovation to an organization's future — but that doesn't make the unpredictable innovation process any easier to manage.
What is actually being asked is how well the executive knows the people they are leading.
So, as any startup executive knows, the balance between product development and rote paperwork is a constant frustration — which is where Backops comes in.
Gilman, a former public relations executive, knows the power of publicity: The Grooming Lounge was recently featured on K Street, the new, inside-the-beltway docudrama from Time Warner 's HBO division.
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But no chief executive knew the Senate better than Johnson, himself a legendary Senate Majority Leader.
Most executives know the basics of negotiation.
Executives know the importance of their companies' reputations.
NFL executives know the power of their pulpit.
Most executives know the basics of negotiation; some are spectacularly adept.
If collapse threatens again, bank executives know the Fed will support them.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com