Initially, Bruno del Ama, its chief executive, figured he knew which would capture the market's attention.
Jen-Hsun Huang, Nvidia's chief executive, figures that the chip incorporates enough cheap commodity components that, once these cost savings take hold, Android tablets will by this summer cost as little at $199.
Mr. Davol and his wife, Leslie, then a museum executive, figured they could survive without regular paychecks if they sold their loft on Greenwich Street and found a less expensive place to live.
Absent rapid business growth or balance sheet tinkering that could allow Citi to reduce its capital, which Vikram S. Pandit, the chief executive, figures won't be done until next year at the earliest, Citi's shareholders look stuck with anemic returns for some time yet.
The Viacom executive figured he'd impress the kid with a ride on the company jet, but clearly it was the youth who was in the driver's seat.
Mr. Trump has boasted that he may earn $15 million on the deal, while other executives figure that he and his partner will only break even.
The program is the result of modern-day television arithmetic: If the younger viewers whom advertisers crave are so drawn to both reality television and more extreme sports like surfing and skateboarding, executives figure they will watch a program that brings the two together.
The bigger the Internet gets, Google executives figure, the more pages there are for ads and the more people will need search (with more ads) to find anything.
Wal-Mart executives figure the downtrodden economy will play to their advantage a while longer, slightly raising the low end of the company's full-year profit outlook by 5 cents to $3.50 per share.
These often senior-level employees or executives figure they can temporarily mask their fraud because they believe they will be able to make up the difference before anyone's the wiser.
