It isn't news that Steven P. Jobs, Apple's co-founder and former chief executive, experimented with drugs as a young man and sometimes did not tell the truth.
In the recent hit "What Women Want," Mel Gibson plays a virile advertising executive who experiments, interminably, with leg waxing, face masks and next-generation Wonder bras in an effort to better understand the modern woman, and thus sell her more things.
In 1974, Whitelaw and Heath had established the Sunningdale Executive, the first experiment in power-sharing, between Protestants in the Ulster Unionist party led by Brian Faulkner, and Catholics in the Social Democratic and Labour party led by Gerry Fitt.
Created by the chef Jamie Oliver, with the rapper 50 Cent as an executive producer, the experiment is overseen by Steven Keller, a California public school superintendent noted for his ability to tailor methods to each child's needs.
At the same time, constitutional lawyers have begun thinking through the problem of executive branch power, experimenting with proposals ranging from strengthening the Justice Department or the White House counsel's office to instituting a legal tribunal within the executive branch.
Unless the I.R.A. takes some concrete step toward disarmament by Feb. 12, the Unionists' leader, David Trimble, says he will withdraw from the executive, bringing Northern Ireland's experiment in self-government to a halt.
But it's also an experiment, an executive in the Academy's animation branch acknowledged, and there's no way to know how many non-animators took up the offer to choose their favorite.
When Sun Microsystems Chief Executive Scott McNealy Scott McNealy wanted to experiment with product pricing, he put a few workstations up for auction on eBay just to see what would happen.
The American constitutional experiment separated executive from legislative power, creating a president who was elected separately from Congress.
Producer Todd Phillips described the film as an experiment, after executive producer Alex Heineman provided a basic concept, with the production team sharing tales of memorable parties that they had either attended or heard about.
