It would be the number of people killed in executions in one hundred years' time.
"The idea was to run a number of executions in one book," said Michael Prieve, a creative director at Wieden & Kennedy.
They pointed to the last state that intended to carry out two executions in one night: Oklahoma, which bungled the execution of Clayton Lockett, a convicted murderer, in 2014.
Between 1997 and 2005, the U.S. averaged 71.7 executions each year (only dipping below 60 executions in one year over that span — 2004).
That is the largest number of executions in one year in any state in the nation's history, Mr. Dieter said.
Oklahoma's botched lethal injection, which officials later blamed on a misplaced IV, marked the last time a state tried to carry out two executions in one night.
"My major thrust," he said, "is to identify physicians who have participated in executions in one way or another, with the objective of charging these physicians with professional misconduct for violating medical ethics".
Mr. Penry was to have been the third man put to death here in three days, and the 38th person this year, which would been the most executions in one year for any state since the Bureau of Justice Statistics started keeping execution records in 1930.
Failure would almost certainly have meant execution, years in one of Gaddafi's brutal prisons or exile.
We then obtained footage showing the aftermath of another execution, in which one of the dead was identified as Balachandran Prabhakaran, the 12-year old son of the Tiger leader, Velupillai Prabhakaran.
