They need to see your company vision and be able to execute your ideas with ease.
You'll worry about how to execute your ideas later.
On the flip side, how do you find the right people to execute your ideas?
· You do not execute your idea.
"Traditional agencies have amazing client lists and top designers and photographers who can execute your idea," Brown says, still intoxicated by his brush with ad greatness.
This part of your pitch is where you explain to your audience that you have the right team to execute your idea.
Figure out the simplest way to execute your idea and then see how it works.
You realize, for better or for worse, the practical challenges which must be overcome to execute your idea.
If your team believes that pleasing your customers — by any means and over the long term — is more important than executing your current idea, it will be easier for them to accept change.
So while it is not easier, it is infinitely more interesting and fulfilling to execute your own ideas and "work"...than jump through hoops to prove to others you are qualified to make it the top.
