But in an email to the Guardian this week, Graves said: "Ogilvy Public Relations would neither craft nor execute a campaign that seeks to misinform or lie".
There is a science to defining the best job search strategy for each candidate and an art to executing a campaign that relies on initiating and cultivating relationships with key decision makers.
The other 18 were believed to have been part of a network accused of planning and executing a campaign of violence, intimidation and subversion in the gulf kingdom, which prosecutors have described as a sophisticated terrorist network with international support.
India's hawkish home minister, L. K. Advani, said General Musharraf's renewed promise of diplomatic and political support to rebels in Kashmir "is nothing but a smoke screen Pakistan has used for over two decades to plan, aid, abet and execute a campaign of cross-border terrorism" aimed at India.
For example, in order to execute a campaign in Tokyo, a brand may reach a marketing agency in New York, which will pro-source a marketing professional located in Tokyo.
Simply expending the time and effort to design, launch and execute a campaign and reporting the effective success rate against a net return on investment doesn't push the business forward.
If you execute a campaign contrary to your client's wishes, and your client can demonstrate breach of contract, you could forfeit payment for your services and end up paying damages to your client.
"Once fully integrated with Connexity, retailers could, for example, use AudienceView to compare the demographics, preferences and web behavior of customers that shop at their physical stores, to the customers that shop online, and then use that data to rethink their ad creative, update their media planning and then execute a campaign from the same interface," the company notes.
Regardless of whether your public relations campaign is done in-house or through a public relations firm, it is imperative that you work with a professional who has built the necessary relationships and can effectively and efficiently execute a campaign to compete with established cannabis brands.
