While rent-a-bag companies serve the masses, true luxury spenders want exclusivity, and design houses like Louis Vuitton and Chanel are rising to the challenge.
They had no interest in the exclusivity of design; they wanted to democratize it.
These rights are extremely valuable in identifying the product and maintaining the exclusivity of design and reputation, but, with this Rubix Cube decision, there is now a danger of further attacks on such registered rights.
Peellaert got on famously with Jagger, even after the artist broke his promise of exclusivity and designed the cover of David Bowie's Diamond Dogs, which came out in June 1974, four months before the Stones' It's Only Rock'n'Roll was released.
In line with strict 1910 trademark rules that protect Harris Tweed's hand-woven exclusivity, mills designed different cloths for individual retailers, dyed and spun the wool, sent it to self-employed weavers working at home, then took back the woven cloth for finishing and onward sale.Mr Haggas decided a new model was needed.
Back-pocket designs denote jeans brands just as designer logos do on handbags and, in this respect, Levi's concern about the exclusivity of its design details is understandable and similar to Nike's aggressive safeguarding of its swoosh logo.
I find writers on cities such as Lynsey Hanley and Anna Minton give the best account of social immobility, in charting the working-class exclusivity and inflexible design of postwar council housing.
The strategy for a revival of Gucci's status is centred on giving it the air of exclusivity that Saint Laurent design director, Hedi Slimane, has cultivated since joining in 2012.
From its founding a century ago, Aston Martin created cars meant to appeal to the sporting instincts of upper-class Britons who appreciated their design, exclusivity and, perhaps, scarcity.
While he cedes that Apple (namely Steve-o) is great at product design, their perceived exclusivity could hurt them in a market where Vista is and OK operating system and folks like Acer and Asus are making amazing strides in industrial design and features.
