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Broadcasting exclusive programming is a natural next step.
"At the least, we believe original exclusive programming is reducing subscriber churn".
That would be a blow to BSkyB, though it could still provide exclusive programming to the group.
German viewers also get many more free channels than British viewers do, and there is not much exclusive programming content.
Like a card player who has tipped his hand, Mr. Roberts acknowledged with the bid that Comcast needed more exclusive programming to complement its national cable network.
To maintain its edge over these competitors, Comcast is adding exclusive programming -- notably video-on-demand and high-definition programming, which satellite broadcasters have a hard time matching.
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City Bucks is an exclusive program offered through Cornell Dining.
Still other stations, like Eyada.com, are betting on the appeal of live, exclusive programs.
Now this exclusive program, Faces, has been released for civilian use.... Have someone describe a friend, then recreate the face before his eyes.
Another benefit of such exclusive programs is that they allow executives at the sponsoring company to influence the curriculum and even become involved in it.
Always pushing himself to excel, he applied and was accepted in his junior year to an exclusive program that allowed him to pursue his MBA at the Sloan School of Management while working on his bachelor's degree.
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