That lets it get exclusive, discounted inventory and differentiate itself from its many competitors, said Matt Rutledge, Woot's chief executive.
Jack Fallon, who recently reached agreement to buy a house in Osterville, Mass., for about twice the price of his home in neighboring Cotuit, is moving into one of Cape Cod's most exclusive areas, where inventory is low and record prices are being paid for prime properties.
The deal will transform DoubleClick from a neutral tool, which many use, to a direct line for Google to obtain exclusive insight into valuable inventory, not to mention piles of competitively sensitive data collected from users.
He renamed his business Toys R Us and created an emporium of exclusive products and ever-rotating inventory.
Recognising the growing shift in buying trends from single-site buys to RTB, many of the traditionally "exclusive" publishers are putting their inventory up for auction, allowing all parties to benefit.
Private marketplaces (PMPs) provide publishers with a new avenue for selling premium inventory to an exclusive set of buyers.
Microsoft's Atlas business (part of recently purchased aQuantive) will serve display ads across Viacom's U.S. sites, which include MTV.com and ComedyCentral.com, and get an exclusive right to sell remnant inventory as well.
Warner Music Group (WMG) has partnered with MTV's Music Group to give MTV exclusive rights to sell ad inventory around WMG's music video content in the U.S. across MTV Music Group digital properties and mobile services, as well as on WMG's artist sites and third-party affiliate sites.
The retailer's plan to find sales growth amid tightened inventories by launching exclusive partnerships with brands like Liz Claiborne and Sephora proved to work as J.C. Penney reported earnings of $44 million, or 19 cents per share.
He also instituted tighter inventory controls, added more exclusive items, teamed up with Amazon.com for Internet sales and emphasized better customer relations from a sales staff that to many shoppers had appeared inexperienced and indifferent.
