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Prestwick is a long way in spirit from the ultra-exclusive ethos of North American courses that like to play up their significantly shorter history (see Augusta National).
The traditional brick-and-mortar gallery is actually the physical manifestation of this ethos, as only an exclusive few artists are represented, with their art typically pricing them out of the everyday buyer's budget.
Finding a chalet that employs Shinto-Buddhist principles might not be a crucial factor for everyone booking a winter break, but it's the ethos that underpins the new, super-exclusive Hidden Dragon lodge.
If the author's respect and admiration for the SEALs prompts several overlong, didactic passages on the history and ethos of the force, however, it's also true that Carpenter provides a convincing portrait of an exclusive and exclusively male military subculture, and of the men formed and deformed by it.
In those good old days, she recalled, there were large, gaudy supper clubs with floor shows (the Copacabana), exclusive celebrity hangouts (the Stork Club), jazz rooms, intimate late-night boîtes and piano bars, each with its own musical ethos.
The service ethos was zero.
That ethos is clearly gone.
His restaurants sell this ethos.
World Exclusive!
How exclusive?
Ellis consciously cultivated this ethos.
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