The status awarded to Burgundy and Champagne was hailed by President François Hollande as "international recognition for the exceptional heritage of these regions and pays tribute to the diversity and dynamism of all the territories which are the wealth of our country".
Written in conjunction with the hotel chain Travelodge, Backing UK Tourism: Destination Recovery, reflects wider concerns among business leaders that while in the midst of recession, Britain – which ought, given its exceptional heritage, to be a world leader in tourism – is losing out on the money generated by tourism, something our economy can ill afford.
For all the importance of sportswear in current men's fashion, there is still a feeling at this house that the exceptional sartorial heritage of the brand has been washed away by time and tide.
"The life of the Syrian people rests on their cultural identity, and Palmyra represents one of the most unique and exceptional cultural heritage sites, not just in Syria but the whole world.
Unesco's director-general, Koichiro Matsuura, said: "Words fail me to describe adequately my feelings of consternation and powerlessness as I see the reports of the irreversible damage that is being done to Afghanistan's exceptional cultural heritage".
"Words fail me to describe adequately my feelings of consternation and powerlessness as I see the reports of the irreversible damage that is being done to Afghanistan's exceptional cultural heritage," said Mr. Matsuura, director general of the United Nations Educational, Scientific and Cultural Organization.
"[It will give] people the opportunity to learn about Bristol's exceptional aviation heritage, and promote learning amongst the next generation of designers, innovators and engineers".
Lloyd Burnell, of the Bristol Aero Collection Trust, said: "As well as celebrating over 100 years of Bristol's exceptional aviation heritage, this project will be an inspiration to the next generation of scientists and engineers".
France has a similar Master of Arts scheme, with more than 100 |exceptional heritage craftsmen promoted by the culture ministry and funded by the state to take on apprentices.
The company's motorsport heritage is exceptional – but this is rooted in rallying, with the Impreza taking a string of drivers' and manufacturers' titles between 1995 and 2003.
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