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They were all high-profile companies with excellent brands and distribution.
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Dolin, an excellent brand from France, started to be imported again after an absence.
One excellent brand, Isotonic, is denser and more resilient than most other memory foams.
But Shannon continued to be an excellent brand – even today it is a big name".
Apple does a great job protecting their products which is well within their rights, and as a result, they have an excellent brand and reputation.
Terry Savage, who is expected to stay on as chief executive of the festival, said: "The brand is an excellent brand and the legacy we have been left is fantastic.
I suspect that the Branson story will be taught as a case study to future generations of business students, warning them how easy it is to destroy an excellent brand image.
"Chopard is an excellent brand and, provided it is handled carefully — for example, not going out and giving licenses here and there — a move away from watches and jewelry could be successful," said Jon Cox of Kepler Capital Markets in Zurich.
"It's an excellent company with an excellent brand," says Dennis Lombardi, a restaurant consultant.
But eBay has an excellent brand, and can compete with its rivals.
He also points to an excellent brand name as a barrier that is difficult for competitors to overcome.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com