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One of the book's examples of consumers' hypocrisy has to do with canned tuna.
Which? also found examples of consumers being charged to print tickets out at home or pick them up from the venue box office.
From carting our shopping home in trolleys to nicking bags, on social media there were some extraordinary - if thankfully isolated - examples of consumers resorting to bad behaviour in order to dodge the charge.
With the exception of weight loss programs, there aren't many examples of consumers paying directly for health services.
"Time and time again we see examples of consumers who have inadvertently agreed to a contract with a CMC without a written contract in place," said Kevin Rousell, head of claims management regulation at the MoJ.
But the "Perfection has its price" crowd is also important, Mogilner adds, even though there are fewer examples of consumers connecting to a product primarily because of its acquisition price.
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Examples of consumer spending would include the purchase of consumable goods like food and clothing, durable goods like tools and furniture, and services such as hair cuts and doctor visits.
What are some examples of consumer electronics?
Perhaps one of the best examples of consumer connectivity and community creation is Nike+, a collection (or ecosystem as Nike refers to it) of fitness training and tracking devices and apps.
From small social enterprises to big labels, we look at five examples of consumer brands trying to harness the power of High Street to benefit low-income communities around the world.
Applications related to engineering, information technology, and diagnostics are examples of consumer applications that directly improve our lives.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com