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He would not give examples because they might be controversial.
Less dramatic examples, because they are so much more numerous, probably have even greater importance.
I wanted to give you this example, the two examples, because they bring out so many of the key ideas.
(The book singles out nightly news programs as examples: because they tend to attract older viewers, they may be filled with pharmaceutical ads).
Even though Hyde's example is an extreme one, I love thinking about extreme examples because they have the power to compel us to act.
"To me, that's very constructive". Kaitin said that his sense was that smaller companies might follow Allergan's examples, because they don't face as much shareholder pressure.
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But some pupils don't take GCSEs, for example because they have special needs.
Target is an interesting example because they are among the smartest companies at doing this stuff.
The police raided Mr Mallory's home, for example, because they thought they would find a methamphetamine factory there.
It's just a particularly glaring example because they were so much a symbol of the South.
I choose musicians as an example because they are ordinarily expected to be drug-addled teenagers or smarmy adolescent YouTubers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com